Why Line Shopping Matters for Long-Term Profit

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Line Shopping Overview

Line shopping is a common concept in sports betting, but not enough bettors have internalized its meaning.

Value is a buzzword in the industry, yet many people misuse it or struggle to understand how to find value.

Make sure to stick around to the end, where we break down what real value is.

By placing bets at the best odds available in the market, you are actively value betting.

Every time you bet the best price, you set yourself up to either win more or lose less money on every bet you place.

Line Shopping Process

Line shopping involves comparing odds across multiple sportsbooks to get the best price.

Even slight differences in odds, like half a point on a spread or a few cents on the moneyline, can have a massive impact on your bankroll over time.

The more you shop around and bet at the best price, the higher your chances of long-term profitability.

Let’s Get This Straight

Every week, we dissect a relevant sports betting topic to determine its validity.

Value Betting Has Everything to Do With the Odds

As we mentioned earlier, the term value is one of the most misused words in the sports betting space.

People talk about “value picks” like it’s some vague sense of confidence or instinct.

But here’s the reality:
Value has nothing to do with how you feel about a pick. It has everything to do with the price.

The odds of an event can be converted into an implied probability. Your job as a sports bettor is to identify where you believe the real implied probability of an event occurring is greater than the sportsbooks.

If you think a bet should be priced at +100 (50% implied probability) and the sportsbook is offering it at +110 (47.62% implied probability), that equates to value.

Not players being “due”, no gut feelings, no arbitrary “today is the day”. Just math.

Featured Tool Spotlight: Pick The Odds

Every week, we highlight one of our featured tools that are making our readers better and more profitable sports bettors.

Pick The Odds is a high-speed sports betting tool built around three pillars: odds comparison, +EV betting, and arbitrage.

Read our full review of Pick The Odds.

What separates Pick the Odds from other +EV tools is its speed and its customization. Odds update in as fast as 1.2 seconds, and speed is paramount when placing pre-game or live +EV or arbitrage bets.

While other EV tools rely on a pre-determined and less sophisticated method of calculating expected value, Pick The Odds puts all the power in the user’s hands. With advanced customization filters that you set, you can make sure your +EV calculations are derived from your assessment of different markets and sportsbooks.

The best part? It’s free to use. The free version of the tool comes with some limitations, but all features work as intended. You can get a full scope of the tool's power without spending a cent.